New Store, 2025
In the New Store, we imagine the shop of the future: one that helps, rather than harms, the environment. New Store ultimately aims to be completely regenerative. The museum shop at the Nieuwe Instituut acts as a testing ground, bringing designers’ ideas and proposals into the real world. Together we explore what it means to design, produce and shop in a fully regenerative way.
In the New Store, we imagine the shop of the future: one that helps, rather than harms, the environment. New Store ultimately aims to be completely regenerative. The museum shop at the Nieuwe Instituut acts as a testing ground, bringing designers’ ideas and proposals into the real world. Together we explore what it means to design, produce and shop in a fully regenerative way.
